A look at TV and advertising. Another view of television advertising.
It is time to sit down and watch a programme on television, a programme that features advertisements. The advertisers make their pitch to the watching audience on all commercial channels. The television company and its programmes are supported by the income of its advertising revenue without which it would be dead. A live programme, where the conversation and guests starts to become interesting is suddenly slowed down and stopped by the presenter to allow approximately three minutes of adverts. Why is this? The audience become bored watching a fast cavalcade of pushed product adverts until the programme resumes. Continuing the programme, conversation becomes exciting building up with great interest when it suddenly stops for more advertisements. To complete the annoyance this happens yet again for a third time. At least when you view BBC programmes you only see their own programme trailers so you can watch for an hour without being interrupted. The BBC is another story, why should we be taxed for watching television?
On the Commercial channels viewing a feature film of two, two and a half hours becomes an aggravation with three breaks each hour. Sky and Virgin add their own programme advertisements along with the paid ones causing an even larger time space. This is like viewing advertising with a programme break in between. I find myself pressing the control buttons to view snippets of programmes without adverts. Does anyone else do this? The original programme viewed is continually disrupted and the television executives are totally unaware that I am not watching their paid adverts. The companies that advertise are probably wondering why their products do not sell so well.
Surely, other methods are worth the experiment, why not all the adverts in one area of ten minutes on each hour along with sponsors of the full programme. Please, please, all you advertising executives try different experimental techniques to rid us of this 1960's outdated format! If it is government legislation then lets lobby to change it. Anything would be better than it is now.
It is time to sit down and watch a programme on television, a programme that features advertisements. The advertisers make their pitch to the watching audience on all commercial channels. The television company and its programmes are supported by the income of its advertising revenue without which it would be dead. A live programme, where the conversation and guests starts to become interesting is suddenly slowed down and stopped by the presenter to allow approximately three minutes of adverts. Why is this? The audience become bored watching a fast cavalcade of pushed product adverts until the programme resumes. Continuing the programme, conversation becomes exciting building up with great interest when it suddenly stops for more advertisements. To complete the annoyance this happens yet again for a third time. At least when you view BBC programmes you only see their own programme trailers so you can watch for an hour without being interrupted. The BBC is another story, why should we be taxed for watching television?
On the Commercial channels viewing a feature film of two, two and a half hours becomes an aggravation with three breaks each hour. Sky and Virgin add their own programme advertisements along with the paid ones causing an even larger time space. This is like viewing advertising with a programme break in between. I find myself pressing the control buttons to view snippets of programmes without adverts. Does anyone else do this? The original programme viewed is continually disrupted and the television executives are totally unaware that I am not watching their paid adverts. The companies that advertise are probably wondering why their products do not sell so well.
Surely, other methods are worth the experiment, why not all the adverts in one area of ten minutes on each hour along with sponsors of the full programme. Please, please, all you advertising executives try different experimental techniques to rid us of this 1960's outdated format! If it is government legislation then lets lobby to change it. Anything would be better than it is now.
Who watches T.V Adverts?
There is a second view on weather changes, the sun. Many scientists say the sun goes through phases that can cause severe climatic changes. All we can do with this is to have contingencies. We have to stay for the ride and hope that during this period the sun does not kill all life on the planet. Presently, in the United Kingdom all the politicians, energy suppliers, builders of cars, the Prime Minister and leader of the opposition, have jumped on a green bandwagon. People will vote for you if they know you are saving the planet, even if you are not! What I would like to have answered is this:
1. What percentage is the United Kingdom’s contribution on it’s own to stop the world over heating?
2. What percentage would it be if America and South America contributes to stop the world over heating?
3. What percentage would it be if India contributes to stop the world over heating?
4. What percentage would it be if China contributes to stop the world over heating?
5. What percentage would it be if Africa contributes to stop the world over heating?
6. What percentage would it be if Australia contributes to stop the world from over heating?
7. What percentage would it be if the rest of Europe and Russia contributes to stop the world from over heating?
8. What about the oceans covering two thirds of this
Planet- what do they contribute?
In other words, if all these countries became fully green what percentage would each give to combat the over heating of this planet? Two thirds of this planet is water, what percentage of that contributes to overheating? Come on you mathematicians work it out. I do not know the answers but I bet this country on it own would make very little or no difference at all. All the hype is telling us that Britain must do it to save the world or is it not just never-ending advertising and spin to increase balance sheets, taxes and increase shareholders shares, to sell, sell, sell, or gain more votes. The power company EDF is now embracing the green philosophy. Do they believe in it? I doubt that very much, the idea is to feed all their shareholders with more money. I also think that all the people who vote for green politicians in this country are saying put up my gas bills, put up my electric bills, put up my water bills. This country cannot go it alone! Is everyone mad? I certainly want my bills bringing down not pushing up I can hardly afford them now! It needs a worldwide debate to show the madness of spin and exaggerated
I regularly go to the Vue with my daughter. As a male senior I have visited many cinemas' throughout my life. I always see entertainment as an event and when I visit my local complex I ponder on the great ages of cinema of the past - 1940's/50's/60's. As you entered the cinema and sat down there was background music playing, not pounding music or what the projectionist likes to listen to. The programme started with a comedy or an interest short followed by a cartoon then trailers. Cartoons are timeless – Donald duck – Looney Tunes with Bugs and Daffy etc – in other words an entertainment programme.
I refer this to my experience at my local. Many times I have entered – no music – no atmosphere. On two occasions the main film has started immediately and on other occasions no trailers. It certainly is not an entertainment experience any more. Why? Are all executives male and 18-25 years old catering only to this advertising group? You need to cater for all age groups. The front-of-house staff seems nice and friendly and I talk to them about films and they respond. The projectionists certainly need more training. Remember there are approximately 8 million seniors in this country always looking for entertainment.
I refer this to my experience at my local. Many times I have entered – no music – no atmosphere. On two occasions the main film has started immediately and on other occasions no trailers. It certainly is not an entertainment experience any more. Why? Are all executives male and 18-25 years old catering only to this advertising group? You need to cater for all age groups. The front-of-house staff seems nice and friendly and I talk to them about films and they respond. The projectionists certainly need more training. Remember there are approximately 8 million seniors in this country always looking for entertainment.
